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Background video for Texas A and M, View of the Jack K Williams Administration building, Texas A and M neon light at South by Southwest, Texas A and M BBQ and Lipton activation, a DJ with a crowd of students, people playing games at SxSW, two djs mixing music, an Aggie holding a shirt at a Tamu shirt, students running out of a bullpen waving an AM towel, players coming out of a bullpen while fans wave towels
Media. Licensing. Branding.
Communicating global impact, managing trademarks, and promoting the brand