Brand Development | Brand Experience | Creative | Social Media | Visual Media | News
To help students take a study break from finals, the Division of Marketing and Communications teamed up with Whataburger to hide 50 "Whataboxes" around campus. Each box was full of exclusive Whataburger and Texas A&M gear, coupons and more. Words like "taquito" and "honey butter" were shared on social media by Texas A&M and Whataburger, and when students searched for those words on the Texas A&M campus map, the locations of the "Whataboxes" were revealed.

Result: 1,300,441 organic social media impressions and 135,507 organic video views.

Collaborators: Texas A&M Ventures, Whataburger