Texas A&M at SXSW 2019

Brand Development | Brand Experience | Creative | Media Relations | Social Media | Visual Media | Web | News

For the third straight year, Texas A&M provided programming for the 280,000 attendees of SXSW Interactive Week in Austin— a convergence of education, film, interactive and music industries held every March. This included panel discussions by high-level thought leaders and interactive exhibits such as the “Beyond Texas” exhibit highlighting our global research in a virtual environment at the Austin Convention Center.

Result: An estimated 280,000 attendees were exposed to the Texas A&M brand.

Collaborators: Champion, Game Fuel