National Reputation Campaign

Brand Experience | Creative | Media Relations | Social Media | Visual Media | Web | News

We are entering the fourth year of our national marketing campaign designed to increase brand awareness and drive engagement, recognizing Texas A&M as an academic leader and research powerhouse. With the launch of the Fearless on Every Front campaign, our advertising highlights examples of academic and research excellence, reaching academic peers, business and industry leaders and public policymakers in the state, nation and across the globe. Our approach includes a variety of tactics, including traditional print, digital, and outdoor, as well as event activations and sponsored or native content.

Result: An estimated 20,500,000 impressions

Collaborators: NextMedia, colleges and programs throughout Texas A&M University